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Bacardi engages regional influencers to promote "Express Your Mood."
Found relevant creators with up to 40% ER
Finding creators with highly engaged audiences (avg. ER 10%) took just a few minutes using the ER filter
Activated 10 creators from 4 regions
Found impactful regional creators using both Creator Location & Audience Location filters together
Drove expressionists messaging with 4.4M+ views
Identifying creators that embody the mood of a city was made easy by access to 25+ filters like lookalike search, interests
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