Influencer marketing is a form of social media marketing that involves endorsements and product placements from influencers.

Brands leverage influencer marketing for their business since by doing so credibility of a content creator is used to promote the brand’s product or services through endorsements and recommendations.

You can look for the influencers by using correct and relevant hashtags on social media channels, look up on the internet or opt for an influencer marketing tool that helps you build an end-to-end campaign like Hypothesis.