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Dive into the world's largest database of 210M+ influencers and find your perfect match!
30 Dec 2024
Influencer | Followers | Engg. Rate | Organic ER | Avg. Reel Plays | Eng. Growth Rate | GAP Score | |
---|---|---|---|---|---|---|---|
Food Network foodnetwork | 13M | 0.1% | 0.1% | 742.4K | 85.44% | 68 | View |
Tieghan Gerard halfbakedharvest | 5.6M | 0.87% | 0.87% | 1.2M | 361.3% | 74 | View |
Martha Stewart marthastewart | 5.4M | 0.31% | 0.31% | 683.2K | 164.82% | 71 | View |
bonappetitmag bonappetitmag | 5M | 0.11% | 0.11% | 693.9K | 101.99% | 27 | View |
Ina Garten inagarten | 4.7M | 1.25% | 1.25% | 1.6M | 152.11% | 66 | View |
Food & Wine foodandwine | 4.1M | 0.05% | 0.05% | 184.6K | 97.96% | 68 | View |
Allrecipes allrecipes | 3.1M | 0.12% | 0.12% | 596.1K | 75.76% | 52 | View |
Wilton Cake Decorating wiltoncakes | 3.1M | 0.07% | 0.07% | 278.3K | 40.07% | 25 | View |
Bobby Parrish bobbyparrish | 3M | 0.33% | 0.33% | 608.8K | 96.57% | 32 | View |
My Nguyen myhealthydish | 2.4M | 1% | 1% | 1.4M | 14.99% | 61 | View |
Sam Schnur thenaughtyfork | 2.3M | 2.33% | 2.33% | 1.5M | 20.75% | 44 | View |
Giada DeLaurentiis giadadelaurentiis | 2.3M | 0.9% | 0.88% | 1.2M | 78.54% | 70 | View |
Joshua Weissman joshuaweissman | 2.2M | 2.26% | 2.26% | 1M | 37.09% | 37 | View |
Nicole Keshishian | KALEJUNKIE® kalejunkie | 2.2M | 0.92% | 0.92% | 807.9K | 12.25% | 37 | View |
Afsana Akter thefoodie.alvia | 2.1M | 0% | 0% | 303.7K | 59.17% | 69 | View |
MINIMALIST BAKER minimalistbaker | 2.1M | 0.13% | 0.13% | 128.2K | 62.52% | 23 | View |
Sideserf Cake Studio sideserfcakes | 2.1M | 0.19% | 0.19% | 201.5K | 51.43% | 60 | View |
bobby flay bobbyflay | 2M | 0.37% | 0.36% | 225.9K | 40.71% | 53 | View |
MARIAM | Cookin’ with Mima cookinwithmima | 2M | 0.13% | 0.13% | 221.2K | 23.55% | 25 | View |
Dave Chang davidchang | 1.8M | 0.46% | 0.46% | 513.7K | 40.12% | 49 | View |
Work with top food influencers in USA today
The USA's food influencers cater to a wide range of tastes and preferences, from comfort food classics to plant-based innovations. They're masters at creating mouthwatering visuals and sharing their passion for food, inspiring their audience to try new recipes, explore diverse cuisines, and embrace a culinary lifestyle. Brands can partner with these creators to reach a massive and engaged audience, showcasing their products and promoting culinary experiences across the USA's vast and vibrant food landscape across Instagram
GAP Score
Forget fake followers and inflated numbers. Hypothesis' proprietary GAP Score reveals the true percentage of genuine, engaged people in an influencer's audience. No more guesswork, just real insights to help you partner with authentic voices
Brand Shield
Hypothesis' Brand Shield scans for red flags across 8 negative content markers, so you can be sure your message won't appear alongside inappropriate or risky content. Protect your image and invest in partnerships that elevate your brand, not endanger it.
Organic Metrics
Tired of inflated numbers and paid promotion smoke screens? Hypothesis' Organic Metrics cut through the clutter, revealing an influencer's organic engagement without the influence of paid campaigns. Make informed decisions based on real results, not marketing budgets.
Ready to supercharge your influencer marketing?
Get in touch and discover how Hypothesis can help you find the perfect influencers and streamline your campaigns.
Performance forecast
Posting pattern insights
Quick creator comparison
Frequently Asked Questions
What is Influencer Discovery?
In the bustling world of social media, finding the right influencers for your brand can feel like searching for a needle in a haystack. That's where our DiscoveryOS swoops in to save the day!
Think of it as your trusty sidekick, equipped with a magnifying glass and a knack for spotting hidden gems. Hypothesis’ DiscoveryOS consists of a set of 25+ filters, including category, location and audience demographics, designed to help you unearth creators who align with your brand values, target audience, and campaign goals. No more endless scrolling or relying on guesswork.
With Hypothesis' DiscoveryOS, you can:
Uncover Hidden Talent: Find influencers who may not be on your radar but have the potential to make a big splash with your audience.
Filter with Precision: Narrow down your search based on demographics, interests, engagement rates, and more.
Assess Authenticity: Identify genuine engagement and weed out fake followers.
Influencer Discovery isn't just about finding anyone with a large following – it's about finding the right influencers who can authentically connect with your audience and drive meaningful results.
Ready to supercharge your influencer marketing game? Try Hypothesis’ DiscoveryOS today and unlock a world of untapped potential. Get in touch here.
What if I need help choosing the right influencers for my campaign? Do you offer any guidance?
Absolutely! We're not just a software platform, we're your influencer marketing partners. Our team of experts can offer personalized recommendations and strategic advice to help you make the most of your campaigns. Consider us your influencer marketing Sherpas, guiding you to the summit of success.
What are essential metrics I should look at when evaluating influencers?
Focus on these key metrics to find your perfect influencer match:
Engagement Rate: How actively does the audience interact with their content? This is the #1 indicator of a loyal and responsive following.
Audience Demographics: Does the influencer's audience align with your target market? Dig into age, gender, location, and interests to ensure you're reaching the right people.
Content Quality & Authenticity: Is the content high-quality, engaging, and relevant to your brand? Does the influencer feel genuine and trustworthy?
Brand Alignment: Do the influencer's values and aesthetic match your brand's image? A good fit makes collaborations feel natural and credible.
Bonus: For specific goals, also consider:
Niche Expertise: Crucial if you're targeting a specific niche.
Past Performance: Look at their track record with similar brands to gauge potential success.
Hypothesis simplifies influencer evaluation by providing all these metrics in one place with our Detailed Creator Reports, so you can quickly and confidently find the perfect partners for your brand.
Is Hypothesis really worth the investment? Will I actually see a return on my investment?
Short answer: Yes! We're confident that Hypothesis can help you streamline your influencer marketing efforts, improve your results, and ultimately boost your ROI. But don't just take our word for it – check out our case studies and customer testimonials to see how we've helped other brands achieve their goals. We're not just blowing smoke – we deliver real results.
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