Nano influencers typically have 1,000 to 10,000 followers, while micro influencers have 10,000 to 100,000 followers. Both have highly engaged audiences within specific niches and are valued by brands for their authenticity and targeted reach on social media. What is surprising is that these influencers have a better engagement rate compared to the major influencers.

The future of influencer marketing is likely to be a lot data-driven and will involve long term relationships with influencers. Nano and micro influencers because of their highly engaged audiences will lead the market. Additionally AI will prove to be a game changer in the industry and will be relied on for influencer discovery and campaign tracking.

This form of marketing is poised to remain a trend for the coming years. Especially because it helps the brand easily boost awareness about their products using influencers and drive engagement and conversions. It can offer a measurable ROI in an era where traditional advertising faces challenges.

AI is revolutionising influencer marketing in many ways starting from influencer discovery to campaign performance. AI-enhanced tools can sift through vast amounts of data to identify the correct influencer for your brand. In addition to this, it can help in tracking the real time tracking of campaign performance and even the prediction of a campaign. Moreover, it can help in detecting if the influencer has genuine following leading to enhancing campaign performance.

The landscape of social media is evolving and with that is evolving Influencer marketing. To mention a few emerging trends, the rise of micro and nano influencers, long term partnerships, authenticity and value driven collaborations. These trends are helping brands achieve heights that traditional way of advertising could never have achieved.