Our guide explores the newest Instagram updates, how they will affect marketers and influencers, and how you can adapt to stay ahead of the competition.

<p><span style="color:#bdbdbd;font-size:22px;">Buckle up, marketers! Instagram's at it again with another round of updates that are shaking things up. And this year, the Meta-owned app isn’t holding back on making the creators and brands work to stay relevant on the platform (and your feed). In fact, Instagram is coming with updates that could change how brands market.</span></p>

<p>Our guide explores the newest Instagram updates in 2025, how they will affect marketers, and how you can adapt to stay ahead of the curve.</p>

<h2>Instagram Updates 2025</h2><h3><span class="notion-enable-hover" data-token-index="0">Your profile is getting a makeover!</span></h3><p><span class="notion-enable-hover" data-token-index="0">1:1 is out, and 4:5 is in! While Instagram has been soft-launching the 4:5 feed post format update for a while now, the feature will officially roll out for all accounts in the next few days. If your feed thumbnails have text on them, they might start looking a bit out of place, since Instagram will use a zoom feature to adapt the posts on your feed to the 4:5 format.</span></p><figure class="image"><img alt="Instagram Old vs. New Feed" src="https://hyp-website-cms-prod.s3.ap-south-1.amazonaws.com/New_format_Top_Instagram_Updates_6fc9c13879.png" srcset="https://hyp-website-cms-prod.s3.ap-south-1.amazonaws.com/New_format_Top_Instagram_Updates_6fc9c13879.png 145w, https://hyp-website-cms-prod.s3.ap-south-1.amazonaws.com/New_format_Top_Instagram_Updates_6fc9c13879.png 464w, https://hyp-website-cms-prod.s3.ap-south-1.amazonaws.com/New_format_Top_Instagram_Updates_6fc9c13879.png 696w, https://hyp-website-cms-prod.s3.ap-south-1.amazonaws.com/New_format_Top_Instagram_Updates_6fc9c13879.png 929w" sizes="100vw" width="929"><figcaption>Instagram Old vs. New Feed</figcaption></figure><p><strong>How to adapt?</strong></p><p>Work with your creative team to update your spec sheets and ensure all your future static posts are in 4:5 ratio or 1080x1350px. If the changes to your feed are not visible yet, you might want to update your Instagram app.</p>

Your profile is getting a makeover!

<h3><span class="notion-enable-hover" data-token-index="0">The Edit App by Instagram</span></h3><p><span class="notion-enable-hover" data-token-index="0">Yes, you heard that right! Instagram is all set to launch it’s own video/reel editing app, taking over marketspace from popular apps such as CapCut (recently banned in the US) and Inshot.</span></p><div class="raw-html-embed"><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-6" src="https://www.instagram.com/p/DFBLyfnvJy7/embed/" allowtransparency="true" allowfullscreen="true" frameborder="0" height="600" data-instgrm-payload-id="instagram-media-payload-6" scrolling="no" style="background-color: white; border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;"></iframe></div><p>The Edits app will allow you to access all your projects in one place, export videos without watermark, and capture high quality footage.</p><p>The app is set to launch on 13 March, 2025 and is already available for <a target="_blank" rel="noopener noreferrer" href="https://apps.apple.com/us/app/edits-an-instagram-app/id6738967378">pre-order</a> on the iOS App Store.</p><p><span class="notion-enable-hover" data-token-index="0"><strong>How to adapt?</strong></span></p><p>Instagram’s algorithm is known to promote content created and edited on the app. Using the Edit App can help you create Instagram-compatible content, eliminating the need for third-party apps.</p>

The Edit App by Instagram

<h3><span class="notion-enable-hover" data-token-index="0">A whole new audience for your reels!</span></h3><p>Instagram has launched a new feature called "<a target="_blank" rel="noopener noreferrer" href="https://help.instagram.com/1013292530224018">Instagram Trial Reels</a>" which will allow users to experiment their content with non-followers. This could be great for creators and brands who want to increase their followers and promote awareness about their brand/product.</p><figure class="image"><img src="https://hyp-website-cms-prod.s3.ap-south-1.amazonaws.com/IMG_7995_1_bd223094e4.png" alt="Instagram Trial Reels" srcset="https://hyp-website-cms-prod.s3.ap-south-1.amazonaws.com/IMG_7995_1_bd223094e4.png 76w, https://hyp-website-cms-prod.s3.ap-south-1.amazonaws.com/IMG_7995_1_bd223094e4.png 244w, https://hyp-website-cms-prod.s3.ap-south-1.amazonaws.com/IMG_7995_1_bd223094e4.png 366w, https://hyp-website-cms-prod.s3.ap-south-1.amazonaws.com/IMG_7995_1_bd223094e4.png 488w" sizes="100vw" width="488"></figure><p><strong>How to adapt?</strong></p><p>The best way to adapt and leverage this new feature is to repurpose old content in the Trial format. If your followers grow and your content reaches new audience, it means the format is working! Now, you can share new content with non-followers - all you have to do is create the reel on your Instagram app, and turn the toggle on for ‘Trials’ (as shown in the screenshot above).</p>

A whole new audience for your reels!

<h3><span class="discussion-id-230f687f-124b-45bf-ad58-a20c3d01ad15 notion-enable-hover" data-token-index="0">From 90 to 180! (Available in the US only)</span></h3><p><span class="discussion-id-230f687f-124b-45bf-ad58-a20c3d01ad15 notion-enable-hover" data-token-index="0">Instagram has also recently launched the 3-minute reel format for users in the US. This move will allow you to create longer narratives and give your audience more information about your offerings. Imagine the potential - no more picking and choosing between important pillars of your content!</span></p><div class="raw-html-embed"><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-6" src="https://www.instagram.com/p/DFFlKKrpLNE/embed/" allowtransparency="true" allowfullscreen="true" frameborder="0" height="450" data-instgrm-payload-id="instagram-media-payload-6" scrolling="no" style="background-color: white; border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;"></iframe></div><p><span class="notion-enable-hover" data-token-index="0"><strong>How to adapt?</strong></span></p><p>You can still post reels that are 90 seconds or less if that works for you. However, history teaches us that using new features on Instagram can help boost your page in terms of algorithm. So, experiment and test how longer content performs among your audience.</p>

From 90 to 180! (Available in the US only)

<h3><span class="discussion-id-6f1fd902-52fe-4079-9b50-0c7c461aac73 notion-enable-hover" data-token-index="0">Insights that dive into the deep end</span></h3><p>Now, you can access insights such as view rate (a metric that signals what % of your audience watches your reel post the 3-second mark) and views over time (a comparison of your post with the average views your posts have typically garnered in the past). This update from Instagram <span class="discussion-id-ce1442aa-420d-4e6e-8e1a-023cd2db8f46 notion-enable-hover" data-token-index="1">is a </span>great opportunity for creators to gauge their content performance on a deeper level.</p><div class="raw-html-embed"><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-6" src="https://www.instagram.com/p/DFaeuUyxKqZ/embed/" allowtransparency="true" allowfullscreen="true" frameborder="0" height="450" data-instgrm-payload-id="instagram-media-payload-6" scrolling="no" style="background-color: white; border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;"></iframe></div><p><span class="notion-enable-hover" data-token-index="0"><strong>How to adapt?</strong></span></p><p>Creators and marketers can leverage this new insight update for content optimization and capitalize on content buckets that perform the best. If analyzed right, it can also help you understand audience behavior and segmentation.</p>

Insights that dive into the deep end

<h2>Conclusion</h2><p>While the constant changes in algorithm and new updates in the Instagram world can be daunting, <a target="_blank" rel="noopener noreferrer" href="https://hyp.io/">Hypothesis</a> can help you stay ahead of the curve.</p><p>Our platform is designed to help brands and marketers maximize their influencer marketing potential with a global creator database of 300M+, detailed influencer reports and automated campaign reporting.</p><p>Try <a target="_blank" rel="noopener noreferrer" href="https://explore.hyp.io/signup/">Hypothesis for free</a> now!</p><p><i>Please note: This is a dynamic list, we will continue adding any new updates that Instagram comes up with.</i></p>

Conclusion

Top Instagram Updates in 2025 that you should know about

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