Get stories like these delivered straight to your inbox

On an average, brands make $5.78 for every $1 spent on influencer marketing.

You can measure the ROI of influencer marketing by calculating metrics like engagement rate, cost per engagement, cost per view, click-through rate and conversion rate.

CTR might vary depending on the industry and target audiences. On average CTR might range from 1% to 5%.

CPE in a campaign is used to measure the cost-effectiveness of campaigns based on the level of audience engagement generated by the content. This financial metric is determined as the total cost of the campaign by the total number of engagement (likes+comments+shares) received.

Cost Per View (CPV) metric highlights the effectiveness of the campaign in generating views with respect to the allocated budget. It is determined by total campaign cost divided by the total number of views the video has received.