Instagram Engagement Rate
Use this free engagement rate calculator to understand how engaging an Instagram account is to their audience
YouTube
TikTok
therock
Dwayne Johnson
0.04%
Poor
Engagement Rate 🔥
154.2K
Avg.
Engagement
394.5M
Total
Followers
17.87%
Organic
ER
19.3K
Avg.
Views
17.87%
Sponsored Post
Performance
17.87%
Mostly
Liked By
Get More Insights
Select an influencer that matches your style and niche for better insights!
Our creator reports have 100+ real-time metrics
Signup for free to check any creator's detailed report
Fake followers
Brand Safety
Average Reel Plays
Audience Age & Gender Split
Audience City Split
What is Engagement Rate?
Engagement Rate is a metric that measures the level of interaction your content receives relative to your audience size. It's typically expressed as a percentage, reflecting the proportion of your followers who like, comment or share your posts.
What is the average engagement rate on Instagram?
The answer isn't a fixed number. It fluctuates based on industry, audience size, and content type.
How is Engagement Rate calculated?
No more guesswork in selecting creators for your campaigns.
Engagement Rate =
(Likes + Comments) x 100
Followers
%
Influencer Type
ER Benchmark
Nano
1-10K Followers
1.25-4.42%
Micro
10K-100K Followers
0.75-1.11%
Macro
100K-1M Followers
0.87-1.14%
Mega
1M+ Followers
1.02-1.27%
Check out our other free resources
YouTube Engagement Rate Calculator
TikTok Engagement Rate Calculator
Explore curated creator lists
Select influencer based on your needs aligned with category & location
The state of creator economy
Discover what’s happening across your industry
Easy To Use
Data-backed Insights
Maximize ROI
Platforms supported by Hypothesis
Stay in touch
Sign up for the latest from
Hypothesis
Food
Fitness
Finance
Fashion
Entertainment
Travel
Gaming
Lifestyle
Beauty
© 2025 OML Media. All rights reserved.
© 2025 OML Media. All rights reserved.