Instagram Engagement Rate

Use this free engagement rate calculator to understand how engaging an Instagram account is to their audience

instagram icon

Instagram

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YouTube

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TikTok

Dwayne Johnson_instagram
instagram icon

therock

Dwayne Johnson

verified
meter

0.04%

Poor

Engagement Rate

154.2K

Avg.

Engagement

394.5M

Total

Followers

17.87%

Organic

ER

19.3K

Avg.

Views

17.87%

Sponsored Post

Performance

17.87%

Mostly

Liked By

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What is Engagement Rate?

Engagement Rate is a metric that measures the level of interaction your content receives relative to your audience size. It's typically expressed as a percentage, reflecting the proportion of your followers who like, comment or share your posts.

What is the average engagement rate on Instagram?

The answer isn't a fixed number. It fluctuates based on industry, audience size, and content type.

How is Engagement Rate calculated?

No more guesswork in selecting creators for your campaigns.

Engagement Rate =

(Likes + Comments) x 100


Followers

%

Influencer Type

ER Benchmark

Nano

1-10K Followers

1.25-4.42%


Micro

10K-100K Followers

0.75-1.11%


Macro

100K-1M Followers

0.87-1.14%


Mega

1M+ Followers

1.02-1.27%

Check out our other free resources

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YouTube Engagement Rate Calculator

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TikTok Engagement Rate Calculator

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