YouTube Engagement Rate

Use this free engagement rate calculator to understand how engaging an YouTube account is to their audience

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Instagram

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YouTube

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TikTok

MrBeast_youtube
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mrbeast

MrBeast

verified
meter

4.11%

Excellent

Engagement Rate 🔥

3.1M

Avg.

Engagement

387M

Total

Subscribers

17.87%

Most Audience

In

116M

Avg.

Views

17.87%

Notable

Subscribers

17.87%

Mostly

Engaged By

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What is Engagement Rate?

Engagement Rate is a metric that measures the level of interaction your content receives relative to your audience size. It's typically expressed as a percentage, reflecting the proportion of your followers who like, comment or share your posts.

What is the average engagement rate on YouTube?

The answer isn't a fixed number. It fluctuates based on industry, audience size, and content type.

How is Engagement Rate calculated?

No more guesswork in selecting creators for your campaigns.

Engagement Rate =

(Likes + Comments) x 100


Views

%

Influencer Type

ER Benchmark

Nano

1-10K Followers

0.59-2.02%


Micro

10K-100K Followers

0.26-0.51%


Macro

100K-1M Followers

0.16-0.27%


Mega

1M+ Followers

0.13-0.18%

Check out our other free resources

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Instagram Engagement Rate Calculator

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TikTok Engagement Rate Calculator

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