YouTube Engagement Rate
Use this free engagement rate calculator to understand how engaging an YouTube account is to their audience
YouTube
TikTok
mrbeast
MrBeast
4.11%
Excellent
Engagement Rate 🔥
3.1M
Avg.
Engagement
387M
Total
Subscribers
17.87%
Most Audience
In
116M
Avg.
Views
17.87%
Notable
Subscribers
17.87%
Mostly
Engaged By
Get More Insights
Select an influencer that matches your style and niche for better insights!
Our creator reports have 100+ real-time metrics
Signup for free to check any creator's detailed report
Fake followers
Brand Safety
Average Reel Plays
Audience Age & Gender Split
Audience City Split
What is Engagement Rate?
Engagement Rate is a metric that measures the level of interaction your content receives relative to your audience size. It's typically expressed as a percentage, reflecting the proportion of your followers who like, comment or share your posts.
What is the average engagement rate on YouTube?
The answer isn't a fixed number. It fluctuates based on industry, audience size, and content type.
How is Engagement Rate calculated?
No more guesswork in selecting creators for your campaigns.
Engagement Rate =
(Likes + Comments) x 100
Views
%
Influencer Type
ER Benchmark
Nano
1-10K Followers
0.59-2.02%
Micro
10K-100K Followers
0.26-0.51%
Macro
100K-1M Followers
0.16-0.27%
Mega
1M+ Followers
0.13-0.18%
Check out our other free resources
Instagram Engagement Rate Calculator
TikTok Engagement Rate Calculator
Explore curated creator lists
Select influencer based on your needs aligned with category & location
The state of creator economy
Discover what’s happening across your industry
Easy To Use
Data-backed Insights
Maximize ROI
Platforms supported by Hypothesis
Stay in touch
Sign up for the latest from
Hypothesis
Entertainment
Travel
Gaming
Finance
Food
Fashion
Lifestyle
Fitness
Beauty
© 2025 OML Media. All rights reserved.
© 2025 OML Media. All rights reserved.