YouTube Engagement Rate
Use this free engagement rate calculator to understand how engaging an YouTube account is to their audience
YouTube
TikTok
mrbeast
MrBeast
4.11%
Excellent
Engagement Rate 🔥
3.1M
Avg.
Engagement
387M
Total
Subscribers
17.87%
Most Audience
In
116M
Avg.
Views
17.87%
Notable
Subscribers
17.87%
Mostly
Engaged By
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What is Engagement Rate?
Engagement Rate is a metric that measures the level of interaction your content receives relative to your audience size. It's typically expressed as a percentage, reflecting the proportion of your followers who like, comment or share your posts.
What is the average engagement rate on YouTube?
The answer isn't a fixed number. It fluctuates based on industry, audience size, and content type.
How is Engagement Rate calculated?
No more guesswork in selecting creators for your campaigns.
Engagement Rate =
(Likes + Comments) x 100
Views
%
Influencer Type
ER Benchmark
Nano
1-10K Followers
0.59-2.02%
Micro
10K-100K Followers
0.26-0.51%
Macro
100K-1M Followers
0.16-0.27%
Mega
1M+ Followers
0.13-0.18%
Check out our other free resources
Instagram Engagement Rate Calculator
TikTok Engagement Rate Calculator
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