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How Mahindra activated creators from lifestyle, fashion, travel, and entertainment to showcase premium automotive experiences.
Identified 97 relevant creators across 4 genres
Identified suitable creators across the fashion, lifestyle, travel and entertainment categories
Amplified brand messaging across 3 content formats
Expanded reach via YouTube videos and Shorts and Instagram posts
Amassed 117M views
Successfully amplified brand messaging across Instagram and YouTube via multiple content formats
Industry
AutomobilesRegion
AsiaCountry
IndiaPlatforms supported by Hypothesis
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Beauty
Lifestyle
Gaming
Fitness
Finance
Travel
Food
Fashion
Entertainment
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