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How Mahindra activated creators from lifestyle, fashion, travel, and entertainment to showcase premium automotive experiences.

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Identified 97 relevant creators across 4 genres

Identified suitable creators across the fashion, lifestyle, travel and entertainment categories

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Amplified brand messaging across 3 content formats

Expanded reach via YouTube videos and Shorts and Instagram posts

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Amassed 117M views

Successfully amplified brand messaging across Instagram and YouTube via multiple content formats

Industry

Automobiles

Region

Asia

Country

India
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