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How Mahindra activated creators from lifestyle, fashion, travel, and entertainment to showcase premium automotive experiences.

Identified 97 relevant creators across 4 genres

Identified suitable creators across the fashion, lifestyle, travel and entertainment categories

Amplified brand messaging across 3 content formats

Expanded reach via YouTube videos and Shorts and Instagram posts

Amassed 117M views

Successfully amplified brand messaging across Instagram and YouTube via multiple content formats

Industry

Automobiles

Region

Asia

Country

India

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